SERVICES
Clients can choose from a variety of services, including organic search (SEO) and social media, as well as paid forms such as PPC, remarketing, and Google Shopping. We put a lot of emphasis on conversion rate optimization since we realize how critical it is to have as high a conversion rate as possible (CRO).
Fully integrated campaigns usually deliver the best results, allowing us to drive traffic in the short term through sponsored channels while also enhancing long-term, high-return-on-investment channels like SEO. We do, however, deal with clients who only need us to focus on one channel because the others are covered in-house or by other agencies. Regardless of the service, our goal is to deliver.
Each channel has its own set of benefits and drawbacks, and in order to ensure that our customers are completely informed about all aspects of their campaign, we’ve put together a quick overview of the many channels we work with and how they can help you reach your business goals.
SEO
Our primary service is SEO, and it is on this foundation that the company was created. We not only follow our own advice by ranking at the top of Google for a range of search phrases, but we can also provide a long list of references and case studies from our clients to back up our claims. We specialize in a wide range of categories within SEO, including anything from local campaigns to mobile, rich snippets, content, audits, and link building.
Positives: Generates sales/enquiries at the lowest cost per acquisition, giving it the best return on investment of any digital marketing channel. It also provides ongoing visibility, whereas with a bought campaign, if you stop spending, you vanish completely.
Negatives: It necessitates long-term planning; an investment must be made up front before rewards may be realized in the months ahead. It might take anywhere from 2 months to a year to rank at the top of Google, depending on the level of competition and the authority of the page.
Positives: Provides a high return on investment; our average return on investment across all clients is 10x, with our highest ever being 100x.
Negatives: Because you may be paying to promote to customers a second time, a solid return on investment is required to keep the entire cost per acquisition low.
RETARGETING
A service that can have a significant impact on your business’s bottom line. Off-site conversion rate optimization is essentially what retargeting is. It takes past visits and displays adverts for up to three months in order to entice them to return and complete their transaction. There are several strategies for appealing to customers inside retargeting; one is to employ dynamic retargeting, which offers a customer the exact products they previously browsed in a carousel ad. Another option is cross retargeting (also known as prospecting), which allows us to discover similar businesses and retarget their visitors.
PAID SEARCH
PPC, Google Shopping, and Display are all part of a paid search campaign’s overall strategy. Get rapid visibility for your website and ensure you’re paying the lowest possible cost per click, resulting in the highest potential return from purchases. You may feel certain that your account is in safe hands because our paid search team is led by a manager who formerly worked at Google. We also have official Google Partner status and senior account managers on hand in the event of any concerns. Our priority is to ensure that your advertising have the best CPC, quality score, click through rate, and position. This is the formula for a winning campaign.
Positives: Instant presence at the top of Google in both text and image formats via PPC and Google Shopping. Allows you to protect your brand and sales by allowing you to appear above competitors who may be selling your products.
Negatives: The cost per acquisition is substantially greater than all other channels, and in some areas, such as gaming, insurance, and law, it can be highly expensive ($50+ per click).
Positives: Provides immediate exposure and is significantly less expensive than PPC. It allows you to target users based on their hobbies, location, and demographics, as well as execute low-cost brand awareness campaigns that reach vast numbers of people for pennies.
Negatives: Your visibility will vanish if you stop spending. Paid social media advertising has a lower conversion rate than PPC, and buyers are willing to pay less, therefore high-ticket items don’t perform as well.
SOCIAL MEDIA
On the one side, there is organic social media, which entails running Twitter, Facebook, and Instagram accounts, publishing on a regular basis, and attempting to create a following. Paid social media, on the other hand, gives you a large audience and produces revenue by driving people from advertisements to your website rather than your social media profile. It offers a cheaper acquisition cost than PPC or Google Shopping and allows you to target people based on demographics, interests, and location. We consider organic social media to be your storefront, allowing potential clients to see that you are a live firm with a place to go if they have questions. Paid social media. The genuine sales/enquiries, on the other hand, come from the media.
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